The merger produced The United States Playing Card Company, which flourishes today.

USPC pioneered many of the "ulterior" purposes of cards beyond game playing.   Besides general advertising cards, collectors categorize cards as commemoratives, educational, satirical, patriotic, and fraternal (as for colleges, clubs and unions), as well as for steamships and railroads and for souvenirs.

These will receive further attention at the North American Print Conference 1999.